/G.A.T.O.R.
BRANDING DEVELOPMENT FOR A LOCAL SCHOOL DISTRICT
G.A.T.O.R. (Gifted And Talented Organization of Rockwall) is an initiative within Rockwall ISD that supports advanced learners through enrichment and community.
We developed a brand identity system, beginning with a logo that balances approachability and academic excellence, equipping G.A.T.O.R. with the tools to maintain a cohesive visual presence across platforms.
PROJECT SUMMARY
The new brand identity gave G.A.T.O.R. a professional and cohesive visual presence for the first time, helping unify communications across all 24 Rockwall ISD schools. The logo and brand guidelines have been used across event materials, presentations, and internal documents, establishing a consistent tone and look that reflects the organization's values.
OUR GOAL
We created a brand identity for G.A.T.O.R., including logo design and brand guidelines, to support their mission of enriching gifted education in Rockwall ISD.
Creating a unified brand that represents all 24 Rockwall ISD campuses impacted by G.A.T.O.R.’s efforts required strategic use of the colors form each of the 2 high schools within the district. This utilized the school pride dynamic as well as the school system funnel.
The G.A.T.O.R. brand identity project presented a unique opportunity to shape how gifted education is visually represented across Rockwall ISD. Through thoughtful design, I developed a logo and brand system that honors the academic rigor, community involvement, and multi-campus reach of the organization.
