/ROCKWALL ED FOUNDATION
ROCKWALL EDUCATION FOUNDATION - BE THE ICING ON THE CAKE
The Rockwall Education Foundation was seeking new ways to strengthen its presence and engagement within the Rockwall community, aiming to better highlight its ongoing impact and value.
REF leadership felt unprepared when engaging with stakeholders, sponsors, and community members, making it difficult to confidently communicate the foundation’s value and secure donations.
PROJECT SUMMARY
Blue Dot Creative partnered with REF to refresh their digital presence and reintroduce the foundation’s story in a way that inspired connection and giving. Our goal was to create materials that visually reinforced the joy and community spirit behind their mission while equipping the team with confident, consistent tools to engage with donors and schools alike.
PINNED POSTS
To reinforce REF’s community roots, we designed branded seed packets as physical giveaways—symbolizing how each donation helps “plant” opportunities for students to grow. On social platforms, we built a cohesive campaign through pinned highlight posts, ensuring their most important initiatives and events stayed front and center year-round. These small but meaningful touches helped create a sense of continuity between digital and in-person engagement.
The refreshed branding and campaign assets gave REF the confidence to tell their story more clearly and proudly. Helping them reconnect with the Rockwall community and reestablish their presence as a vital supporter of local education.
