/THE ARC OF DFW
ACCESSIBLE DESIGN FOR INDIVIDUALS WITH I/D DISABILITIES
The Arc of the DFW Area is the local chapter of a nationwide non profit organization that advocates for the protection of human rights for those that have intellectual and developmental disabilities.
We partnered with The Arc to refresh their digital presence, making it more accessible, welcoming, and mission-aligned. The result is a site that empowers their community and spreads their message.
THE PROBLEM
Individuals with intellectual and developmental disabilities (I/DD) and their families struggled to navigate the Arc of DFW’s website due to inaccessible design and poorly structured content. As a result, vital resources were difficult to find, diminishing trust in the organization and limiting user engagement.
PROJECT SUMMARY
The website redesign features upgraded event visibility, resource clarity, and a story bank to improve the digital community the organization desired to have. Strengthening The Arc’s digital presence for I/DD Families with a 216% increase of visitors within the first 30 days of launch through improvement of Search Engine Optimization.
By transforming the website’s design to feature digestible text, improved navigation, and enhanced responsiveness, we created a more user-friendly experience for families with intellectual and developmental disabilities. This streamlined approach made it easier for users to find important information and engage with the Arc's advocacy efforts. As a result, the website design aligned with the Arc’s mission, restoring their confidence and reputation as a trusted organization, better supporting the Arc's mission to raise awareness and foster inclusivity for individuals with intellectual and developmental disabilities.
James Lunday
“From the outset, Blue Dot Creative were a joy to collaborate with. They showed a genuine interest in understanding our organization's needs and demonstrated remarkable flexibility in addressing challenges as they arose. Their professionalism was evident throughout the process.
