To ensure the New Toyota Stadium website would be able to serve match-day fans and other stadium visitors, we created an intuitive information hub including Stadium Policies, Parking & Navigation info, ADA & Accessibility info, and an all new Interactive Stadium Map.
Redefined Branding
We decided to revamp the REF's branding without straying too far from what they had established. We moved towards including a deep blue color that ensured a neutrality between the red and orange colors that represent the two RISD high schools, and a paper + hand drawn visual style.
We captured and shaped the #REFExpress Prize Patrol through video, ensuring the moment felt authentic, celebratory, and aligned with the Foundation’s mission.
