/New Toyota Stadium
A New Digital Home for a New Toyota Stadium
The Home of FC Dallas and the National Soccer Hall of Fame, Toyota Stadium has served as one of the most iconic venues in North Texas for over 20 years. In 2025, FC Dallas and the City of Frisco broke ground on exciting multi-million dollar renovations that are set to modernize and transform the stadium while respecting it's long-standing history.
We had the exciting opportunity to partner with FC Dallas to create a new website for the New Toyota Stadium.
APR 26' - AUG 26'
/New Toyota Stadium
A New Digital Home for a New Toyota Stadium
The Home of FC Dallas and the National Soccer Hall of Fame, Toyota Stadium has served as one of the most iconic venues in North Texas for over 20 years. In 2025, FC Dallas and the City of Frisco broke ground on exciting multi-million dollar renovations that are set to modernize and transform the stadium while respecting it's long-standing history.
We had the exciting opportunity to partner with FC Dallas to create a new website for the New Toyota Stadium.
APR 26' - AUG 26'
/New Toyota Stadium
A New Digital Home for a New Toyota Stadium
APR 26' - AUG 26'
The Home of FC Dallas and the National Soccer Hall of Fame, Toyota Stadium has served as one of the most iconic venues in North Texas for over 20 years. In 2025, FC Dallas and the City of Frisco broke ground on exciting multi-million dollar renovations that are set to modernize and transform the stadium while respecting it's long-standing history.
We had the exciting opportunity to partner with FC Dallas to create a new website for the New Toyota Stadium.
Toyota Stadium's New Signature Look
Toyota Stadium's New Signature Look
We created a signature visual identity for Toyota Stadium based on it’s new appearance that extends beyond FC Dallas branding while remaining closely connected to the club.
The Raymond K. Jones Foundation carries a mission rooted in remembrance, healing, and community impact. While the heart of the organization was strong, their digital presence didn’t yet reflect the weight of the stories they carry or the people they serve. This project was about creating space for those stories to live on. Clearly, respectfully, and with intention.
Stadium Navigation, Made Simple.
Stadium Navigation, Made Simple.
To ensure the New Toyota Stadium website would be able to serve match-day fans and other stadium visitors, we created an intuitive information hub featuring an Interactive Stadium Map that helps fans orient themselves, easily find key destinations, and navigate the venue.
All-In-One Stadium Calendar
We were tasked with creating an events calendar that could showcase all Toyota Stadium events in one place including MLS & International Soccer matches, UFL & NCAA Football games, concerts & more. Creating a calendar that includes all events at the stadium allows for both the public and the internal team at Toyota Stadium to reference and stay up-to-date.
Stadium Features Showcase
Stadium Features Showcase
To build up hype for the New Toyota Stadium renovations that will be officially completed in 2028, having clear and engaging sections that showcase the new stadium features was essential. We created layouts that enabled us to provide detailed explorations of each of the new stadium features without adding significant scroll-time.
To build up hype for the New Toyota Stadium renovations that will be officially completed in 2028, having clear and engaging sections that showcase the new stadium features was essential. We created layouts that enabled us to provide detailed explorations of each of the new stadium features without adding significant scroll-time.
OUR TEAM
Co-founder and Lead Product Designer
“Remember, Today is the tomorrow we worried about yesterday.”
– Dale Carnegie
UX and Web Designer
OUR TEAM
Co-founder and Lead Product Designer
“Remember, Today is the tomorrow we worried about yesterday.”
– Dale Carnegie
UX and Web Designer
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