The Raymond K. Jones Foundation | Blue Dot Creative Projects

/Raymond K. Jones Foundation

PROJECT OVERVIEW

We partnered with the Raymond K. Jones Foundation to refresh their digital presence and reintroduce the foundation’s story. We created a website that visually inspires and showcases their community spirit while equipping their team with tools to share the stories of their community.

DEC '25 - JAN '26

/About Us

PROJECT OVERVIEW

We partnered with the Raymond K. Jones Foundation to refresh their digital presence and reintroduce the foundation’s story. We created a website that visually inspires and showcases their community spirit while equipping their team with tools to share the stories of their community.

DEC '25 - JAN '26

/About Us

PROJECT OVERVIEW

DEC '25 - JAN '26

We partnered with the Raymond K. Jones Foundation to refresh their digital presence and reintroduce the foundation’s story. We created a website that visually inspires and showcases their community spirit while equipping their team with tools to share the stories of their community.

Stories That Deserve to Be Told.

The Raymond K. Jones Foundation carries a mission rooted in forgiveness, healing, and community impact. While the heart of the organization was strong, their digital presence wasn't able to reflect the weight of the stories they carry or the people they serve. This project was about creating space for those stories to live on.

The Raymond K. Jones Foundation carries a mission rooted in remembrance, healing, and community impact. While the heart of the organization was strong, their digital presence didn’t yet reflect the weight of the stories they carry or the people they serve. This project was about creating space for those stories to live on. Clearly, respectfully, and with intention.

A Living Memorial, NOT Just A Static Page.

At the center of this project was a custom memorial tribute system CMS designed to grow with the foundation. Instead of a one-time page, we built a flexible system that allows the RKJ team to continuously add, update, and highlight stories of individuals impacted by gun violence.

Each tribute is treated with care, giving families and communities a place to remember, reflect, and be seen.

REDEFINED ART DIRECTION

After discussing things over with their team, we decided to shift towards a color combination that simultaneously associated itself with other gun violence movements, and came off more welcoming to new visitors.

STORY-DRIVEN STRUCTURE

The story of the RKJ Foundation is very moving and needed to be displayed in a way that both visually and textually impacted the reader.

The story of the RKJ Foundation is very moving and needed to be displayed in a way that both visually and textually impacted the reader.


Our 2025 Pro-Bono Project

As a part of our inaugural Pro Bono Creative Project, we chose to support the RKJ Foundation's mission of providing support to families impacted by gun violence.

This project wasn’t just about redesigning a website for us, it was about empowering a foundation to honor lost lives and tell stories that matter. By aligning visuals, content, and systems with the RKJ mission, their new website now serves as both a resource and a place of remembrance.

The Raymond K. Jones Foundation carries a mission rooted in remembrance, healing, and community impact. While the heart of the organization was strong, their digital presence didn’t yet reflect the weight of the stories they carry or the people they serve. This project was about creating space for those stories to live on. Clearly, respectfully, and with intention.

Whitney Jones

"My organization, the Raymond K. Jones Foundation had the honor of collaborating with Blue Dot Creative on the redesign of our website, and the experience was nothing short of amazing. Our new website exceeded our expectations tremendously. They did an incredible job bringing our story to life while clearly showcasing our mission, impact, and heart behind the work we do. Their attention to detail, creativity, and genuine care for our vision truly set them apart. We are beyond grateful for their work and highly recommend them to any organization looking to elevate their online presence."

Whitney serves as Founder and President of the Raymond K. Jones Foundation. Many years after her father was killed in a act of gun violence, she found herself face-to-face with Debra Trice, the woman that took her father's life. In a powerful display of grace rooted in her Christian faith, she extended forgiveness to Debra and dedicated her life to the mission of providing support to families that were just like her own, impacted by the effects of gun violence.

OUR TEAM

Co-founder and Lead Design Strategist

“Be curious, not judgmental”
– Ted Lasso

Co-founder and Lead Product Designer

“Remember, Today is the tomorrow we worried about yesterday.”
– Dale Carnegie

OUR TEAM

Co-founder and Lead Design Strategist

“Be curious, not judgmental”
– Ted Lasso

Co-founder and Lead Product Designer

“Remember, Today is the tomorrow we worried about yesterday.”
– Dale Carnegie

OUR TEAM

Co-founder and Lead Design Strategist

“Be curious, not judgmental”
– Ted Lasso

Co-founder and Lead Product Designer

“Remember, Today is the tomorrow we worried about yesterday.”
– Dale Carnegie

READY TO START YOUR PROJECT?

We would love to talk to you about how we can work together to grow your business, organization, or team.

READY TO START YOUR PROJECT?

We would love to talk to you about how we can work together to grow your business, organization, or team.

READY TO START YOUR PROJECT?

We would love to talk to you about how we can work together to grow your business, organization, or team.